What started off last week as a pre- April Fool's day prank actually turned out to be a great idea and a lucrative business venture for fashion brand American Eagle....
"American Beagle Outfitters", a fashion line for dogs, was unveiled on the company's website yesterday as a way to raise money and awareness for the ASPCA (American Society for the Prevention of Cruelty for Animals), but the "prank" went over so well and the response was so positive that the retailer decided to go ahead and produce a line right in time for holiday 2014!
So now FeeFee and Rocko can look just as fly in their IG selfies as you lol. For more information and to see what other fashion brands had tricks up their sleeves in honor of April Fool's day, visit fashionista.com.
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