Best Buy is teaming up with Nanette Lepore, Isaac Mizrahi and Anna Sui, designers from the Council of Fashion Designers of America (CFDA) to design exclusive accessories for numerous electronic devices. The fashion inspired accessories will include laptop, smartphone and tablet cases and will all be priced at $29.99-$39.99 and available for purchase October 5.
The electronics retail giant is desperate for something to boost declining sales due to internet competition and is hoping that this partnership will bring in newer customers and add an exciting product mix for female customers who want their gadgets to reflect their trendy lifestyle, according to Mary Ortizcazarin, Best Buy's vice president of accessories.
"The consumers were telling us that they wanted to personalize their device and bring a little more fashion and trend into their everyday life."
Let's see if this does the trick! For more on this story click here.
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