Marc Bouwer president Paul Margolin is crying foul because 12 dresses were loaned to the stylist of Grammy Award winning singer Alicia Keys, including an all white number she wore to her husband Swizz Beatz "Coming to America" themed birthday party on September 11. Margaret Maldonado Agency stylist Jocelyn Goldstein promised Margolin an Instagram shoutout of Keys wearing the dress and crediting Marc Bouwer as the designer. Bouwer typically does not loan dresses for non red carpet parties, but they agreed because of Keys 2.7 million Instagram followers.
Here comes the shade:
There never was an Instagram photo on Keys account with her wearing the dress. After declining an offer to allow Keys to own the dress in exchange for a late Instagram post, Margolin says he offered the dress to her team at a deep discount (half off the $10,000 price). The offer was declined and the return of the dress was delayed, saying that it needed dry cleaning- to the tune of a $539 Madame Paulette (the official dry cleaner for couture) bill for makeup stains and hemline soils. Margolin was later told that a legal contract would have to be drawn up in order to have Keys photographed in the gown since she has a deal with Givenchy. At one point he said the agency, MMA that Goldstein works for called and thanked him for the dress. Margolin's reply was this:
"Am I supposed to call my mother to tell her, ‘They called to say thank you?’”
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